Shanghai received 10.9836 million tourists during the Spring Festival holiday
During the Spring Festival holiday, Shanghai received 10.9836 million tourists, with a revenue of 17.721 billion yuanAccording to Shanghai tourism big data monitoring, the city received 10.9836 million tourists during the Spring Festival holiday, realizing tourism revenue of 17.721 billion yuan.
During the Spring Festival, Shanghai will highlight "high quality, Shanghai style and Lunar New Year flavor". With "streets + INTANGIBLE cultural heritage", "ancient towns + Intangible cultural heritage", "business districts + Intangible cultural heritage" and "scenic spots + Intangible cultural heritage" as the main scenes, nearly 500 Cultural tourism activities will be planned and launched in Shanghai.
Fengjing town of Jinshan, Luodian town of Baoshan, Nanxiang town of Jiading and Zhouqiao Old Street water town create an atmosphere of "Celebrating the New Year of ancient Towns" by displaying characteristic projects of intangible cultural heritage; Yuyuan Garden Mall launched "Old Taste of Shanghai, New Experience of Intangible Cultural Heritage" new Spring lantern color interpretation of intangible cultural heritage theme; Minhang Xinzhuang planned the intangible cultural Heritage Lantern Festival, guessing lantern riddles, tasting intangible cultural heritage food and other activities around the New Year of the Tiger.
In addition, the Shanghai World Expo Cultural Park, Shanghai Happy Valley Festival, Shanghai World, Shanghai Art Museum and cultural venues have launched a variety of traditional Chinese New Year activities, creating a strong atmosphere of the Year of the Tiger, to attract citizens to wander around the streets, ancient towns and country parks, to experience the charm and folk customs of Shanghai.
Huangpu, Changning, Putuo, Hongkou, Jing 'an and other districts have launched Shanghai Style urban archaeological routes for the market, centering on high-quality ecological space, cultural space and public space, showing the unique charm of Shanghai Style Spring Festival folk culture.
During the Spring Festival of the Year of the Tiger, a large number of public tourists celebrate the Spring Festival locally. The "Hotel Spring Festival tide" dominated by local consumers is rising day by day, becoming a new fashion to celebrate the holiday. Jinjiang Group, Shanghai Airlines Travel Group, Spring Festival Travel Shanghai 81 enterprises launched 205 kinds of family reunion dinner, New Year's Eve dinner packages or special items, the quality of time-honored brands and intimate service to meet the needs of citizens to taste delicious food.
According to statistics, the average room rental rate of the city's guest hotels during the Spring Festival holiday reached 40%, up 5 percentage points year-on-year.
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春节假期上海接待游客1098.36万人次，旅游收入177.21亿元
据上海旅游大数据监测，春节假期本市共接待游客1098.36万人次，实现旅游收入177.21亿元。
新春佳节，上海突出“高品质、海派风、有年味”，以“街道+非遗”“古镇+非遗”“商圈+非遗”“景区+非遗”等为主要场景，策划推出新春文旅活动近500项。
金山枫泾、宝山罗店、嘉定南翔、州桥老街水乡古镇通过展现非遗特色项目营造“古镇过大年”氛围；豫园商城推出“上海老味道，非遗新体验”新春灯彩非遗文化主题演绎；闵行莘庄围绕虎年新春策划非遗灯会和猜灯谜、品非遗美食等活动。
此外，上海世博文化公园、上海欢乐谷节、上海大世界、市群艺馆景区和文化场馆纷纷推出各类传统新春活动，营造了浓郁的虎年新春氛围，吸引市民漫步街区、古镇和郊野公园，领略上海韵味和郊野民俗。
黄浦、长宁、普陀、虹口、静安等区纷纷面向市场推出海派城市考古线路，围绕高品质生态空间、文化空间、公共空间，展示海派春节民俗文化的独特魅力。
虎年新春，大量市民游客就地过年，由本地消费者占主流的“酒店过年潮”正日益兴起，成为欢度假日的新时尚。锦江集团、上航旅游集团、春秋旅游上海81家企业推出205种团圆饭、年夜饭套餐或特色单品，老字号的品质和送上门的贴心服务满足了市民品美食需求。
据统计，春节假日本市宾旅馆平均客房出租率达40%，同比上升5个百分点。
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